Leonard Cheshire / Show Me You Can
Client / Leonard Cheshire
Director / Becca Human
Producer / Amy Saunders
Director of Photography / Conor Chalk
Editor & Colourist / Jon Beagley
Creative Director / Guy Saville
Remember all that exercise we promised we’d smash during lockdown? Easier said than done, right? Thankfully, Leonard Cheshire are here to bring the hype and remind us: “whether you think you can, or you think you can’t, you’re right.”
Having worked with us on their #ActuallyICan campaign, Leonard Cheshire know we love a challenge. Our focus this time was working within extremely tight production parameters, keeping on-location numbers and kit to a minimum, without sacrificing creative punch.
Launched with the charity’s #ShowMeYouCan campaign supported by Sport England and Paralympian Olivia Breen, the film garnered 72,000 views on YouTube within three weeks and remains a central part of their Can-Do Toolkit for disabled audiences.